Some of the most frequently asked questions during our wine courses and wine tastings surround the themes of wine storage and investment.

Questions like:
- Will most wine improve with age?
- What are the best wines to invest in?
- Where should I store my wine?
- How long will this Champagne I got as a present last?
My answers usually begin with this simple statement: the vast majority of wine for sale is meant to be drunk within 3-5 years of purchase. This especially applies the fashionable whites of the moment; Sauvignon Blanc and Pinot Grigio.
Most reds too are not designed for the long term, the fruity Chilean Merlots and Carménère, Argentinean Malbecs, most inexpensive Australian Shirazes and Cabernets are very much geared for immediate enjoyment. It’s not just the New World; Côtes Du Rhônes, Languedoc reds, most Chianti and Valpolicella are all destined for short lives.
Only when you go up a notch or two in the quality ladder do you begin to get wines that are specifically designed to develop and improve with age. Bordeaux reds of the €20+ bracket, 1er Cru Red & white Burgundy, New World Reds from €25 up, Italy’s Barolos, Brunellos & Chianti Classico Reservas can all improve with time. These wines shed their primary fruit and fresh oak imprint to become complex wines with all the multi-layered aromas and flavours associated with aged fine wine.
There are less expensive wines that can age extremely well but as a rule of thumb do not risk the sub €20 category; it is advisable not to stash away cases of €15 Bourgogne Pinot Noir in the hope that in ten years time it will be extraordinary.

With wine bought for investment it is necessary to spend a bit to gain a decent profit, gone are the days when a €200 case of Bordeaux blossomed into a €2000 case after ten years. In terms of investment the only real contender is Bordeaux and if you want to make money buy big and buy safe. The traditional “Blue Chip” Château in a good vintage are usually the best bets. I say bet because it is always a gamble and markets can change dramatically. Economic downturns, natural disasters, political turmoil can all have direct effects on the various buying markets. Get it right though and the dividends can be good. Those that bought Lafite 2005 for € 5600 can know expect to get around €10,000-12,000 in Auction.
Those who bought Pontet-Canet in 2008 for €570 can expect €680; if they sell now that’s 20% in 2 years.
So do your homework, ask for advice, and research what wines are likely to show greatest returns balanced by the lowest risk.
If you have bought expensive wine to invest in then proper storage is essential and it is strongly advised that you pay for professional storage. For all other wines for storage up to a year or so then these are the golden rules:
1. Store away from direct sunlight.
2. The place must be between 4°C and 18°C.
3. Temperatures should not fluctuate more than 2-3°C.
4. Humidity levels should be greater than 50%.
A dark cupboard under the stairs is very often suitable; just make sure you keep longer term wines out of the kitchen as they can spoil in only a couple months.

The last answer concerns Champagne and as a lot of people are given Champagne as a gift there is a tendency to hold on to it too long; waiting for a “special occasion”. Most non-vintage Champagne can be good with a few years extra bottle ageing from time of purchase. The trouble is it’s a “non-vintage” wine so you do not when it was made, it could have been sitting on a shop shelf for several years before it was bought. So with non-vintage Champagne it is not worth the risk; open it up and enjoy it as soon as you can.
Vintage champagne is a different matter; these are wines from one a single year (technically a very good year) and will very often improve and develop with time. A good mid-level €40-€60 brand can be very delicious after 6 or 7 years whereas prestige cuvées like Dom Perignon or Bollinger Grand Année can evolve for 10 years and more if properly stored.
Of course there are many “Fine Wines” that can be bought and stored for several years, rewarding the patient collector with sublime aromas and flavours. Just remember that most of wines you come across are designed for drinking not for keeping.